Angie Machado
Etereas Flowers, LLC
Email Marketing Specialist
Certified Klaviyo Partner
We are all guilty of it...putting so much on our plates as business owners until we realize that it's costing us.
If you're a business owner managing your own email account, you're losing money😬
And, I get it...
You've been burned.
You don't want another uncomfortable or bad experience with a contractor - you've been there, done that and now you're a little nervous about doing it again...
You're hesitant to hand over marketing.
New contractors don't know your brand as well as you do. You need to hire the right person that can learn and understand your brand.
It'll be a leap of faith to invest.
You can't afford to be down in sales (maybe you're not having the best sales year ever, which is why you know you need a change but there's pressure to invest in the right change.)
These are all very normal and exactly what I see from business owners every day. But, you’re deciding to do this the hard way.
CEOs don't need to be the technicians while running the business. That's a lot! (And hey, it's costing you☹️)
Hire an email expert and take your business to new heights🙋🏼♀️💌
If we haven't met yet...
Hi! I'm Angie!
Since ditching corporate in 2022, I've made my clients over $6MM in sales through email marketing. Our clients have been doing so well, we're ready make it official under our Midwest Digital Agency! So if you're interested in letting go of your emails and seeing your email sales soar, here's a few things you can expect when we work together:
-
An increase in engagement and sales from your email marketing (typically by 30%+)
-
Consistent testing and refinement of your brand voice, email designs, layouts, copy, content, and strategy based on your data and your audience
-
A passionate and eager teammate who will never stop learning about industry best practices and the latest in email marketing tactics
-
A trusting and dependable partner who cares….a lot
-
And WINS like earlier this month when I made my client an EXTRA $1200 because I A/B tested a new email inside a flow
INTRODUCING
Full Service Email Marketing
We specialize in Klaviyo, Kit (was ConvertKit), and Mailchimp for e-commerce business owners, service providers, and content creators.
Yes, we are pretty damn good in all of these industries
Campaigns
It’s all taken care of - and well in advance! Content strategy, copy, design, implementation, A/B testing, and scheduling.
Strategy and Analytics
You tell me your marketing goals, promos, and plans and I’ll create a complete email strategy to support it.
Plus, we stay on top of all your data so we know what’s working and what we can change for future success.
Tech
You want to segment? Oh, we will segment. AND clean your list AND set up your sign forms AND AND AND.
Look, Klaviyo is only as good as the person who is operating within it. We'll make the most of this amazing platform so you can make the most sales from it.
Our Pathway to Success
Month
Month
Month
1
Discovering the Keys to Your Success
Approx. 4 weeks
-
Account deep dive so we know our quickest wins and long-term strategies
-
One, 60-min consultation for goals & expectations
-
6-week strategy for campaigns and account maintenance
-
One, 90-min consultation for audit findings and strategy
2
Building the Foundations of Your Channel
Approx. 4 weeks
-
Brand voice guide
-
Design guide
-
Campaing creation - will be ready for scheduling within 30 days
-
Account maintenance - fix issues discovered during the audit so your account is set up for success
-
Dive deeper into your analytics and audience to understand what motivates them to engage and buy
3
Full-Service Email Management
-
We get on a smooth schedule for creating campaigns and managing your account
-
We have bimonthly meetings to make sure nothing slips through the cracks and we are all on the same page
-
You approve email campaigns and we continue to do monthly reporting of analytics and progress
✅ You have your marketing promotions planned three months in advance.
✅ You’re ready to be hands off and leave your emails to an expert.
✅ You care about connecting and delighting your subscribers, not just selling to them (because you know that actually makes you more money)
✅ You understand that good emails take time to create and are happy to give us that time
You're ready for an email marketer if...
Let's clear some things up about emails...
Email marketing is still the #1 sales channel for e-commerce businesses.
01
I get this all time..."but aren't emails annoying and dead?"
Heck no! Emails have been around for 40+ years so they aren't as hot and flashy as the newest thing in marketing, but their the most dependable.
My full-service clients make over half of their profits with an email touchpoint. Email is essential for the success of every e-commerce business I have served and is not something to ignore.
02
Emails aren't annoying if they are done right.
Can businesses abuse email marketing? Yes. But yours won't.
The data shows that businesses who send 3-4 emails a week actually have 25% higher engagement and sales from emails than those who don't.
75% of subscribers hate getting emails that do not pertain to them. Segmentation and personalization gives your subscribers the email experience they are looking for, which garners more trust, loyalty, and ultimately more sales.
03
Run your business and feel confident in this dependable sales channel.
Here are some unexpected advantages my clients didn’t anticipate getting from me:
✅ Streamline processes for gathering waitlists, sending communications for events, intaking subscribers, and more.
✅ Personalized flows and profile tagging that results in money flowing in while we sleep
✅ Customer data that gives incredible insights into the buyer’s journey and where we can improve it
✅ List management for good deliverability and high engagement
✅ Campaigns built to be GDRP and CAN-SPAM compliant, accessible to all, and land in the inbox
✅ Strategies to collect more customer data so we can create compelling content that motivates your customers
✅ Using dynamic content to create a unique experience for every subscriber based on their interests